Facility naming rights
“The [Your Brand] Performance Center.” Your name on the building and on the school’s schedule.
For sponsors
Concept rendering · Merchandise stand
Put your name on a school’s new facility.
Every facility we build can carry a sponsor: a name on the building, a wrap on its walls, and robots from our partner RobotLab appearing at games. Our parent company, Stadia IP, sells and manages these sponsorships, and the money helps the school pay for the facility.
We’re pre-seed and haven’t built a facility yet. The first sponsorships will be tied to our first builds in 2027.
What sponsors can buy
The market we’re building for, starting in Virginia: roughly 21,000 U.S. high schools and colleges, 10,000 parks and recreation departments, 1,000 concert and event venues and 500 pro and minor-league venues.
Exterior wraps and signage
Container walls make good billboards: roughly 190 sq ft per side on a 20′ unit and 380 sq ft on a 40′.
RobotLab robot appearances
Through our partner RobotLab, robots carrying your brand can appear and perform at games.
Fan packages
Fan-funded programs and experiences that connect your brand with the families, students and alumni in the stands.
The facilities
Talk sponsorshipEach of our 17 designs can carry a sponsor. Select one to see its naming format, brand surfaces and where it would sit on campus.
All images are concept renderings. Brand surfaces are approximate and vary by design. Final placements are set with Stadia IP and the host school or venue.
What athletic directors told us
Talk to usThis fall we showed our renderings and estimated prices to athletic directors, coaches and administrators at nine Virginia high schools, colleges and parks departments, and asked what they would buy. Two said they’re interested in purchasing.
Survey responseCollege · NCAA Division III
Sweet Briar College
“We are on a very tight budget and I like the look of these structures. I feel they could be a budget-friendly way for us to finally get the facilities upgrades we need.”Athletic Director, Sweet Briar College
- Interested in
- Press box, bleacher unit, baseball dugout
- Timeline given
- Within 90 days
- Funding
- Wants to hear about sponsorship funding
Survey responseHigh school · Lynchburg, VA
E.C. Glass High School
Their athletic director picked five facilities and said they plan to purchase within six months. We’re preparing a proposal.
- Interested in
- Press box, equipment room, ticket booth, visiting team facility, merchandise stand
- Timeline given
- Within 6 months
- Next step
- Proposal in progress
Cool idea and nice use of containers. Would be interested in seeing [them] in person for a better feel.
This could be an option at our remote school locations that do not have concession buildings.
I would go a little higher in price to ensure we had a nice dugout, painted with good seating.
For the bleacher-style bench seating, I think this price [is] fair.
- 9 programs responded
- 16 of 28 price ratings were “about right”
- 6 of 9 respondents picked the press box
Our warehouse. We lease the former Skippy peanut butter plant at 500 Confederate Avenue in Portsmouth, which has its own rail siding and crane. Nothing has been built there yet. Our first units are planned for winter 2026–27.
Quotes are from our fall 2026 survey of Virginia athletic programs, lightly edited for spelling. Bracketed words added for clarity.
Where your money goes
Sponsor money doesn’t just buy exposure. It goes toward the cost of the facility, so a school can add seating, training rooms or locker space it couldn’t otherwise afford.
Step 1 · You
You sponsor a facility
Naming rights, wraps, robot appearances or fan packages.
Step 2
Stadia IP manages the deal
Our parent company handles the contract and placements.
Step 3
The school pays less
Your sponsorship offsets part of the facility’s cost.
Step 4
We build it
Marland Continental builds and installs the facility with your name on it.
Concept rendering · Ticket boothWhy sponsor a facility
Local fans
These facilities sit where families, students and alumni gather every week of the season.
A name on a building
Not a banner that comes down after the game, but a permanent presence on campus.
A clear result
You can point to the training room, bleachers or locker room your sponsorship helped pay for.
Handled for you
Stadia IP puts the package together around your goals and manages it with the school.
Getting started
Share your goals
Tell us your markets, audience and budget.
Get matched
Stadia IP suggests schools, venues and facilities that fit.
Choose your placements
Naming, wraps, robot appearances and fan packages.
Go live
Your name goes up when the facility opens.
Interested in sponsoring?
Tell us where you want to be seen. We’ll come back with facilities, placements and a package put together with Stadia IP.