Pre-seed startup. Every image on this site is a concept rendering. We haven’t built a facility yet; our first builds are planned for winter 2026–27.All images are renderings. First builds planned for winter 2026–27. Where we are

About us

A small team building athletic facilities from shipping containers.

We’re a pre-seed startup. So far we’ve designed and priced 17 facilities, surveyed Virginia athletic programs and leased a warehouse in Portsmouth. We haven’t built anything yet; our first builds are planned for winter 2026–27.

The team

Bill Bowman

Bill Bowman

Founder & CEO

  • Founder of Stadia IP, which builds IP and sponsorship revenue models for sports and entertainment venues
  • Built Stadia IP’s partnerships with StruXure and RobotLab
  • Exhibiting at the NFHS/NIAAA National Athletic Directors Conference (Dec 2026)
Bradley Song

Bradley Song

Co-Founder

  • Built the three-tier cost and pricing model for 17 facility designs
  • Built a statewide research database of Virginia athletic directors
  • Leads web and technology
Joseph Wu

Joseph Wu

Co-Founder

  • Co-designed facility concepts, floor plans and renderings
  • Co-led the Virginia athletic facility research survey
  • Researched the competitive landscape

How we got here

We started by talking to athletic directors. Most told us the same things: they’re out of space, new buildings cost too much and take years, and sponsorship money rarely covers a project.

Shipping containers looked like a practical answer. They’re strong, relatively cheap, easy to move and can be finished indoors. So we designed 17 athletic facilities around them, from bleachers to locker rooms, and priced each one in three tiers.

Bill already runs Stadia IP, which sells naming rights and sponsorships for venues. Pairing the two means a school can ask whether a sponsor could cover part of the cost. It won’t work for every facility, but it’s an option most builders don’t offer.

Where we are

Our plan: check demand with athletic directors, build the facilities they want most, and grow from Virginia outward. We’ll update this as we go.

1Validate
Fall 2026

Survey Virginia athletic directors

In progress
2Build
Winter 2026–27

Build the most-requested designs in our warehouse

3Sell
2027

Deliver to our first customers

4Fund
2028

Crowdfunding and warehouse expansion

5Scale
2029+

Expand beyond Virginia

Stadia IP

Our partners

Marland Continental is a company of Stadia IP. We design and build the facilities; Stadia IP sells the sponsorships that can help pay for them.

Stadia IP

Our parent company. Sells naming rights, sponsorships and fan-funded programs for sports and entertainment venues.

StruXure

Makes premium outdoor structures, sold through Stadia IP. That gives us shared customers and a shared sales channel. struxure.com

RobotLab

Supplies robots that can carry a sponsor’s brand and perform at games, which gives sponsors another way to show up on game day. robotlab.com

What’s different about us

Plenty of companies modify containers. We only design for athletics, and we can bring a sponsorship option with us.

  1. Athletics only

    Every design starts with what athletes, coaches, officials and fans need on game day.

  2. A sponsorship option

    Stadia IP can try to sell naming rights and sponsorships on a facility to offset part of its cost.

  3. Three tiers per design

    Economy, Standard and Luxury on the same footprint, estimated at about $17K to $453K per unit, delivered.

500 Confederate Ave, Portsmouth, Virginia

We lease a warehouse in the former Skippy peanut butter plant. It has a rail siding on the Norfolk & Portsmouth Belt Line and its own crane, so containers can arrive by rail and finished units can leave by truck or rail for Virginia, North Carolina, Maryland, D.C. and Delaware. We haven’t started building there yet.

Get in touch

Schools, venues, sponsors and investors: we’d like to hear from you.